When you begin the selection process to choose a name for your New York based corporation, it should be remembered that the name will need to be unique and will identify you as a separate entity transacting business in the state. The name you choose for your corporation must end with “Incorporated,” “Inc.,” “Corporation,” or “Corp”. When developing a name to use for a limited liability company, be reminded that it must end with “Limited Liability Company” or “LLC”.
Since the name you pick out for your business will be identifying your corporation or LLC as a unique entity, the name will not be accepted by the state of New York if it is likely to mislead the general population or if it too closely resembles the name of another corporation or LLC formed in New York.
The state guidelines of New York require that you do not use any type of punctuation such as dashes, hyphens, periods, commas, underscores, quotations or exclamation points in the name selection. While it may be advantageous to your business to try to name your corporation or LLC so that it identifies with the goods or services you will be providing, the state does not require this.