When selecting a name for your Wisconsin based corporation or LLC, it should be remembered that the name will need to be unique and will identify you as a separate entity transacting business within the state. The name of a corporation must end with “Incorporated,” “Corporation,” “Corp” or “Inc.”. When choosing a name for a limited liability company, keep in mind that it must end with “Limited Liability Company” or “LLC”.
As the name will be identifying your corporation or LLC as a unique business entity to Wisconsin consumers, the name will not be accepted if it is likely to mislead the public or if it too closely resembles the name of another corporation or LLC formed in the state of Wisconsin.
Some consider it an advantage to try to name your corporation or LLC so that it will identify with the goods or services you provide, but this is not required. Do not use any type of punctuation when choosing the name such as dashes, underscores, periods, question marks or commas in name selection.